Thormeier.co — Founder Brand & LinkedIn Advisory


Owned and operated by Finn Thormeier.


What I do:


I help founders build and scale their founder brand on LinkedIn (frontend), and I help B2B marketing teams activate, support and properly leverage their founders/executives on LinkedIn (backend).


Experience / credibility:


  1. Grew my own LinkedIn to over 43,000 followers, which to date has helped me make about $3.2m in sales, hire more than half the people I've ever hired, and other fun opportunities

  2. Built a LinkedIn ghostwriting agency (Project 33) to a team of 9 and $100k per month, where we worked with over 80 B2B companies

  3. Personally advised dozens of founders and CEOs to help them stand out and grow on LinkedIn, including the CEO of a publicly-traded cybersecurity company

  4. And I run the biggest podcast and newsletter in this space (founderbrand.org), where I share lessons and interviewed over 100 of the biggest founder brands, including Jason Fried, DHH, Henry Schuck, Dave Gerhardt, Guillaume Moubeche, Adam Robinson, and many others


You can google all this stuff to verify. You won't see me calling myself an expert, I study this stuff more deeply than anyone else and I'm a practitioner with my hands in the dirt.


If I have a specialty, it's with technical B2B founders (SaaS/AI/cybersecurity), who sell large deals into mid-market and enterprise decision-makers (VPs/C-suite). But all the principles apply, and I've worked with founders across tech, services, and consulting.


People I've worked with:


- Tony Scott, CEO Intrusion, ex-CIO Microsoft, ex-CIO US Govt under Obama

- Anurag Goel, CEO Render

- Ben Nicholson, CEO ShareDo, exited to Clio

- Mark Gilbert, CEO Zocks

- Lona Alia, CRO SafetyWing

- Johannes Landgraf, CEO Ona, exited to OpenAI

- Philipp Ströhemann, CEO ComX, exited to PE
- Sebastian Szalinski, CEO Iron Media

- Anurag Gupta, CEO Shoreline, exited to NVIDIA

- Kyle Galbraith, CEO Depot

- Aleksandr Yampolskiy, CEO SecurityScorecard


My POV / why founder brand:


I believe building your founder brand is one of the highest leverage things you can do as a founder.


If done correctly, it personally makes you millions of dollars, helps you attract A-players, gets you exposed to opportunities you would otherwise never have access to, becomes a moat for your company, and it's an asset that keeps compounding the longer you do it.


And if you run a B2B company and sell large deals into senior decision-makers, the #1 channel you need to figure out is LinkedIn.


But LinkedIn has become incredibly saturated and noisy. There is no playbook or template anyone can give you that works out of the box. OpenAI and Anthropic made it infinitely cheap and easy for anyone to create content. The spray & pray era of LinkedIn is over.


So strategy actually matters again. You have to develop your POV, figure out your unique angle, find the format that works best for you, understand the mechanics of high-performing content, lean into your personality, revisit the principles of good writing, and build a system that allows you to operationalize this in a way that's tailored to your company, customer, team and resources.


That's what I help with.


What people say:

  • "I've been following the work of Finn Thormeier from close as advisor to founders and I'm very impressed." — Alina Vandenberghe, Co-founder and co-CEO Chili Piper

  • "I believe you can manufacture a founder-led content model because there are people like Finn who do this exclusively." — Kyle Norton, CRO Owner.com

  • "Our interview was a blast, you know your stuff, you are thoughtful, it was great. Enjoyable to come hangout with you." — Dave Gerhardt, Founder Exit Five, Author of Founder Brand

  • "If you're a founder or exec and not sure how to get started with publishing on Linkedin, Finn Thormeier, and his company, are excellent resources." — Peter Caputa, CEO Databox, ex-VP Sales HubSpot


How to work with me:


I work directly with founders, and their marketing team or assistant, to figure out how to build and scale their founder brand. Applies to founders who haven't started yet, and to founders who started but aren't getting the results they want. Sprints/workshops, 1:1 coaching and executional help (agency) available. Minimum investment $10k USD.


Book a call here.



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